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Every day, we reach for products that are expected to simply do their job. A dishwashing liquid should effectively remove grease, while a laundry detergent should tackle stains and leave clothes fresh and clean. What we rarely think about, however, is the long journey a product takes before it reaches a store shelf.
At Marba, we know that behind every finished product there are months of work, countless tests and hundreds of decisions made at different stages of the development and manufacturing process. One of the projects that stands out in our memory is the Cleox Professional by Magda Gessler product line, available in Rossmann stores across Poland.
From Concept to Finished Product
The development of the Cleox Professional range began in Marba’s laboratories. This is where our specialists worked on formulations, analysed the performance of individual ingredients and tested solutions designed to meet the expectations of today’s consumers.
The result was a product range dedicated to everyday household care, including:
- dishwashing liquids,
- laundry capsules,
- laundry gels and liquids,
- products supporting everyday home cleaning.
Each product underwent a comprehensive development process – from formulation design and laboratory testing to quality assessments, pilot production and final market launch.
Launch Event at Manufaktura in Łódź
The official launch of the Cleox Professional by Magda Gessler range took place on 18 February at Manufaktura, one of Łódź’s most iconic destinations.
The event brought together consumers, media representatives and guests interested in discovering the new product line. Visitors had the opportunity to learn more about the products, discuss their features and meet Magda Gessler, who personally attended the launch event.
It was an important milestone not only for the brand itself but also for all the teams involved in bringing the project to life. From R&D and production to quality control, logistics and marketing, every team played a role in turning the concept into a successful market launch.
The People Behind the Product
While consumers usually see only the finished product, its creation is the result of collaboration between many specialists.
Every formulation begins with the work of technologists and laboratory teams. Every production batch relies on manufacturing and quality assurance professionals. Every on-time delivery is made possible by planning and logistics experts.
It is this combination of expertise, experience and modern manufacturing capabilities that enables us to develop products for some of the largest retail chains in the market.
Marba – A Partner in Brand Development
The Cleox Professional by Magda Gessler project is a great example of what product development looks like in practice – from the initial concept and research phase, through manufacturing, all the way to a successful market launch.
For nearly 20 years, Marba has been supporting partners in Poland and internationally in developing household care products, bath and personal care solutions, as well as private label brands. By combining extensive industry experience, in-house R&D capabilities and modern production facilities, we create products that reach millions of consumers every day.
Looking back at the photos from the launch event in Łódź, we remember not only the celebration itself but, above all, the journey behind it – from the first laboratory tests to the moment the products appeared on Rossmann shelves throughout Poland.
Discover the Cleox Professional by Magda Gessler range in our online store or find it at Rossmann Polska stores across the country.
